ArtApp

ArtApp – Connecting Art, Business, and Customers

ArtApp is an innovative platform designed to support art projects and creative industries by integrating a loyalty program that benefits artists, businesses, and customers alike. The project bridges the gap between art and the business sector, providing new marketing opportunities for companies while generating additional income for artists.

Key Objectives:

• Establishing stronger connections between artists and businesses.

• Recognizing and valorizing the marketing value of art.

• Creating win-win collaborations without additional entry costs.

• Supporting long-term cooperation through a circular economy model.

• Encouraging interactive cross-promotion activities that increase audience engagement.

Project Partners: Szimpla (Hungary) – Lead Partner, Latra (Greece), Matera Hub (Italy) and Spotlight (Croatia). 

The project was co-funded by Creative Europe.

Website link: www.loyaltytoart.com 

Spotlight’s Role in ArtApp

Spotlight participated as a project partner, contributing expertise in creative industry management and cross-sector collaboration strategies. The project, implemented in partnership with Szimpla, Latra, and Matera Hub, laid the foundation for innovative models that merge art, business, and community engagement.

Project is co-funded by the Creative Europe programme of the European Union and Croatian Ministry of Culture and Media.